In today’s competitive landscape, where speed and accuracy define business success, the distribution center has become the heart of the entire supply chain. Traditional challenges such as accurate product retrieval, systematic storage, and precise delivery are becoming increasingly complex. Many businesses, therefore, turn to automation technologies such as robots and intelligent conveyor systems as potential solutions.

But is investing in costly technologies truly the ultimate answer?

In Business Builders by RX Tradex EP. 8, Ms. Suchada Miller, Managing Director of Okura Co., Ltd., a Japanese expert in automated material handling systems, shares her insights and experiences on integrating technology into logistics operations. She emphasizes a profound perspective:

“Technology alone is not enough; people must be part of the solution.”

The key to building a smart warehouse is not merely purchasing advanced technologies. Transitioning to automation requires careful and comprehensive planning, with particular attention to three critical factors:

1. Return on Investment (ROI): Every business faces unique challenges and limitations. Implementing automation must be evaluated meticulously to ensure that investments address specific issues and deliver the most cost-effective outcomes.
2. Product Variety (SKU): Products differ in size, shape, and weight, requiring tailored storage and handling solutions. Flexible and well-designed system solutions are essential to accommodate this diversity.
3. Expert Analysis: This is the most crucial element. Technology is only a tool. It is the experienced professionals, with in-depth business understanding, who analyze, design, and integrate systems seamlessly to unlock the full potential of automation.

Towards the Warehouse of the Future

Upgrading distribution centers goes beyond technological enhancement; it is a strategic investment that combines innovation with human vision and expertise to build sustainable competitive advantage. Transforming a conventional warehouse into a smart one is not simply about installing robots—it requires collaboration between technology and people who deeply understand the business to design the most effective and worthwhile solutions.

Experience the Technology Firsthand!

Discover innovations and automated warehouse solutions from Okura’s expert team and many more at TILOG-LOGISTIX 2025.

📅 Date: 20–22 August 2025 
📍 Venue: BITEC, Bangna – Hall 98, Booth F22

Do not miss the opportunity to engage with experts and find the right solutions for your business!